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What is SEO and How it works?

What do you do when you want to learn about something you don’t know? You search on google right? You search on bingo or other search engines, isn’t it? It has nothing to do with searchers but site owners are directly benefited from your search. Anyone who runs a site wants to be in ranking number one, increase traffic to a site and promote brand and reputation. And Why SEO for? Search engine optimization (SEO) is a key part of online marketing because search is one of the primary ways that users navigate the web. SEO has become integral to many business marketing strategies.

What is SEO?

SEO stands for Search Engine Optimization.

Search is when people try to find the answers to their questions on search engines like google and bingo. Search engines are the site where a person can search, and Optimization is the practice and tactics of ranking one’s sites in search engines.

As a whole search engine optimization is the process of getting pages to rank higher in search engines like google. The better visibility your pages have in search results, the more a website will gain attention and attract potential and existing customers to your business and services.

Similarly, SEO is the practice of positioning a website page with a search engine’s ranking algorithm so that it can be easily found, crawled, indexed, and surfaced in the SERP for relevant queries. In other words, Seo is the art of upgrading a website to increase its visibility when people search for products or services.

Benefits of SEO

Search engine optimization is a key part of online marketing, boosting brand awareness, and reaching more customers and revenue online. Let’s look deeper in points at how a site gets benefited from SEO.

Boost Credibility

It is said that sites that rank high on SERPs(search engine result pages) are considered to be of the highest quality, most trustworthy and most popular. SEO helps to rank on the first page of search result signals to users analyzing organic and informative content of yours. You can build trust among viewers with qualitative, truthful and updated content. Besides these, the quality of content, ranking, and reviews also build credibility for the business or website.

High-Quality Traffic

SEO helps in multiplying the number of people who loves to reach your site. That means you gain audiences, customers and well-wishers with SEO. It also generates online revenue and helps earn high traffic on your site so that you can increase brand awareness. Getting high traffic or organic traffic on-site is a boon for fostering business.

Promote Brand Awareness

SEO promotes a higher degree of brand recognition among your most potential customers. When they start loving your brand they will have a lot of queries to ask for. The more they visit and start buying from you it will help on promoting your brand. Be sure to provide high-quality content and the best services, your brand will become more well-known.

Better user Experience

U must keep the users in mind while providing relevant information about the products and things. It should be a photo, video, support text, image, and easy-to-navigate web pages. You can build a better user experience with useful, valuable, desirable, findable, and trustable content and products. Your WordPress website must be capable of leaving a strong impression on the users. 

Long-Term Marketing Strategy

It is very hard to maintain an optimal ranking on SERP. SEO efforts will build over time, resulting in improved outcomes for several years. When you are able to rank at first, it is not easy to pull down if you have qualitative content. However, Google’s algorithm regularly changes and updates, with paid and black hat techniques that may increase traffic but are unethical and despised by the Google algorithm. People know organic contents are far better than paid ones. So don’t worry about that.

How SEO works?

What are search engine algorithms? Search engine algorithms are computer programs that look for clues to give searchers the exact results they are looking for. Search engines use an algorithm or set of rules to determine what pages to show for any given query. Basically, search engines use bots to crawl all website pages, download and store that information in a library known as an index.

The search engine drags and displays relevant information from the search query. Then it shows content related to the keywords the users/searchers were searching for. Search engine algorithms analyze web pages in the index to determine what should be displayed on the SERP.

Well, we will discuss how SEO works in 3 steps. There are three steps to how search engines work: crawling, which is the discovery stage; indexing, which is the filing stage; and ranking, which is the retrieval stage.

Crawling

Crawling is the first step where search engines send web crawlers to record the new pages and content within it. Sites that acquire links from many other sites and internal links gain authority in the eyes of search engines.

Indexing

Indexing is analyzing the content of a webpage to determine if it would be relevant for any given search query. Web pages that offer unique and valuable content are placed into the index. They are filed and stored in a database where they can later be retrieved.

Ranking

After your site gets crawled and indexed, then only your site can be ranked. Search engines use more than 200 ranking signals to sort and rank content, and they all fit under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization. 

Site owners can take noteworthy steps to improve the SEO of their site including relevant keywords in the title, URL, headers of the page, and more for a site to make it crawlable and rank first.

Wrapping Up!

Every SEO professional would like to find the magic formula that swift their sites to the top of SERPs and keep them there forever. In fact, You can rank first with huge traffic if you take care of some points while creating content. Your content must be useful, valuable, trustworthy, and easily findable. Further, you can also do some practice and use techniques for better SEO.

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