What exactly are Black Friday and Cyber Monday? Are you anxious, curious, and excited to know about these two worldwide famous dates? Black Friday and Cyber Monday!
Black Friday and Cyber Monday are the two sales events that offer worldwide shopping experiences. In general, On these days people from all over the world lavishly spend money on shopping due to heavy discounts on each item needed for daily and professional life. From one of the largest international retail organizations to popular branding companies and small business owners offer amazing deals and create great revenue in a day/week. It is a great opportunity to merchandise, advertise, promote products and grow unexpected sales.
With the beginning of the Christmas Season, people begin sharing gifts with the ones they love. Beforehand they organize the thanksgiving dinner with family, friends, and relatives to show gratitude towards them. After the thanksgiving event, they buy presents for those they love and are grateful for. During shopping, department stores, markets, and shopping malls start being busy from the end of November to December 25. With the flow of time, people started calling it black Friday and Cyber Monday and retailers started offering deals to grow sales and create revenue.
Black Friday and Cyber Monday 2024!
Well, Black Friday and Cyber Monday happen once a year usually in the month of October and November. This year Black Friday falls on the 29th of November and Cyber Monday falls on the 2nd of December following Black Friday. The discount-filled day happens every year on the day after Thanksgiving. Basically, Black Friday deals are extended to Cyber Monday allowing customers to shop more. Isn’t it November? Sales are nearly on your door, and some have already begun with early black Friday deals. Hurry up, Customers! Make a list of every type of product you want, and be prepared to buy a deal fast before it is out of stock.
Interesting History of Black Friday
The retail profit known as Black Friday is now an integral part of many Thanksgiving celebrations, but this holiday tradition and sales event have darker roots than you have imagined.
According to History.com, Black Friday started back in 1869 when the price of gold decreased dramatically, causing Wall Street financiers to lose millions. On Friday, September 24, 1869, Wall Street financiers, Jay Gould and Jim Fisk bought loads of the nation’s gold in hopes of driving up the price and keeping a profit. But President Grant unraveled the conspiracy sending the stock market into free-fall and bankrupting everyone from Wall Street barons to farmers. That’s why they started calling it a “Black Friday”.
There is another story behind Black Friday. Philadelphia police officers used the term to describe the chaos that happen on that day. After Thanksgiving, tourists and shoppers covered the city ahead of the annual Army-Navy football game that was going to hold on a Saturday. Shoplifters caught the eye of law enforcement and theft the city. The day of high theft became known as “Black Friday.” In the late 80s, companies found a way to reinvent the bad day positively by turning it into a retail holiday with heavy discounts and deals.
History of Cyber Monday
The term Cyber Monday was first used in 2005. Ellen Davis, senior vice president of research and strategic initiatives for the National Retail Federation to encourage people to shop online. National Retail Federation (NRF-the world’s largest retail trade association) started the trend of Cyber Monday when they noticed a recurring spike in online revenue and traffic on the Monday following Thanksgiving. The NRF is credited for providing faster internet connections at work and online retailers wanting to attract holiday shoppers and to motivate behind this new trend.
Cyber Monday, coined by the National Retail Federation (NRF) in 2005, was created as a virtual “alternative to the madness” of large crowds and long lines.
What is Black Friday?
Black Friday is the Friday immediately after Thanksgiving (thanksgiving is celebrated on the last Thursday of November every year)when retailers begin the holiday shopping season. Traditionally, retailers used to roll out a variety of deals and sales on every item opening the stores as early as 5 am. With the change in time, Black Friday shopping event has become both physical and online. Moreover, it can be a great opportunity for retailers to attract new buyers and increase their sales volume because every people can be seen in a holiday and shopping mood. The shopping hype is used to sell off stock before Christmas and attract willing shoppers. Various stores advertise bargains, and consumers need to shop, on this special day.
What is Cyber Monday?
Cyber Monday, is the Monday after the Black Friday weekend which is purely dedicated to online discounts. It was a deliberate move to promote online shopping back in 2005 when the Internet was in its beginning phase. Basically, Internet Service has become a basic item like food today that has drastically changed the way of living.
Cyber Monday bargains, deals, and offers are available online so that consumers can use their credit cards and technology to order and purchase the items they needed. Further, Cyber Monday deals are mostly centered on smaller appliances. It is the best way to clear out all the stocks gaining huge profits.
Difference Between Black Friday and Cyber Monday
| Black Friday | Cyber Monday |
| It starts on Friday after Thanksgiving. | It starts on Monday following the black Friday. |
| Consumers’ presence is essential as they visit the physical store to deal with sales. | The shopping experience is an internet event and shoppers shop from the comfort of their homes using laptops and other technology. |
| It requires more organization, more staff, advertisement and marketing due to its long opening hours. | It is more systematic because technology runs the event, once things are set up. |
| Black Friday events can go over a week, even early Black Friday deals are open before the event. | Cyber Monday is a strictly 24-hour shopping window and that is on Monday. |
| Black Friday is key for purchasing electronics, and big-ticket items, which often involves some forward planning. | Consumers associate Cyber Monday with smaller items, gifts, and impulse buys. |
Conclusion
Despite some differences, they both belong to sales events. With the advancement of technology black Friday and Cyber Monday trade online for both physical products and digital products. You can buy digital downloads, software, ebooks, music, web elements( WordPress themes, plugins, templates) apps, and more like this on Black Friday and Cyber Monday events. Many websites selling digital products, and physical goods offer heavy discounts during these sales days.
These sales events are expected to rise in popularity and boost sales globally. It is the best time to build consumer trust by offering beautiful discounts on amazing products. Get ready to sell your products and brands from your own marketplace. Time and tide wait for no one.