Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services.Isn’t it? Keyword research is the easiest way to find out what your potential customers or readers are searching for on Google. With that you can create content on your website as according and boost brand and increase traffic and revenue.
Lets dive into details…
What is keyword Research?
Keyword research is the process by which you research popular search terms people type into search engines like Google, and include them strategically in your content so that your content appears higher on a search engine results page (SERP).
Keyword research identifies what your target audience is searching for. Further it also helps understand what keywords competitors are targeting. Moreover, with keyword research you can create content that addresses their queries and interest.
In fact, Keyword research is a fundamental practice in search engine optimization (SEO).Keyword research for SEO involves choosing a topic for your content focusing on a set of targeted keywords that you want your content to rank for.
Indeed , keyword research is essential for several reasons, particularly in the realms of digital marketing, content creation, and search engine optimization (SEO). However you may not know where and how to research keywords. There are tools you can go through. You can get free and paid keyword research tools where you can search for keyword and learn about the search volume, keyword difficulty, keyword density, recommendation and much more.
Importance of Keyword Research in SEO
Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you won’t get any traffic from Google—no matter how hard you try.
That’s why mastering the art of keyword research is so important for your success in SEO. The cost of making a mistake is just too high. Pick the wrong keywords, and you risk wasting lots of your time and resources.
Keyword research is a fundamental aspect of Search Engine Optimization (SEO) and plays a crucial role in the success of any online marketing strategy. It provides valuable insight into the questions, problems, and solutions your target audience is searching for. This analysis should be the basis of your SEO efforts, helping inform your content and organic strategies. Definetely, targeting the right keywords with effective research is the first step to successful SEO.
What is Keyword Research tool?
A keyword research tool is a software application or online service designed to help users identify, analyze, and select the most effective keywords for their content, marketing campaigns, and search engine optimization (SEO) strategies. These tools provide valuable insights into keyword metrics, such as search volume, competition level, cost-per-click (CPC), and keyword difficulty, allowing users to make informed decisions about which keywords to target.
Similarly, keyword Tools will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions. In addition, it helps extracts Google keyword suggestions and presents it to you in an easy-to-understand interface.
To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions.
Free and Best Keyword Research Tools 2024
Here are some of the best free keyword research tools available. Each of these tools offers unique features and capabilities, making them valuable for various aspects of keyword research.
Google Keyword Planner:
Google’s Keyword Planner is a free keyword research tool on the Google Ads platform. Google Keyword Planner is a free tool provided by Google Ads that helps users find keywords for their search campaigns. It can tell you what search terms people use in Google, how popular these terms are, and how much they might cost to advertise on.
The tool is designed for PPC keyword research or SEO keyword research.Yes, it does contain valuable data about keywords such as competition, suggested bid, average monthly searches, etc. It provides very accurate search volume, cost-per-click and Google Ads Competition Data for keywords in all 192 supported countries, 55,700+ individual locations and 46 languages.
Although designed for Google Ads, it’s also a great tool for organic keyword research. It provides keyword suggestions, search volume, and competition data.
Ubersuggest
Ubersuggest is developed by Neil Patel. This tool is popular choice of all users as it offers keyword suggestions, search volume, competition, and more. It also provides insights into competitors’ top-performing pages and content ideas.
Furthermore, Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. It has a top SEO pages report where you can discover competitor’s pages ranking for popular organic keyword phrases and which ones are loved by sites like Facebook.
From head terms to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest free keyword research tool. You’ll also see volume, the competition, and even seasonal trends for each keyword with the help of website analytics.
Now with Ubersuggest, you can see the exact content in your space that people are linking to. You then approach each of these sites and ask them to link to you. In short you can also track your rank daily, do a competitor analysis, or conduct a site audit among the many features the all-in-one SEO tool can expand on.
AnswerThePublic
AnswerThePublic is known as a search listening tool. This tool is a useful keyword research tool that focuses on keyword discovery, showing you the questions people ask with just a simple keyword search function. It can help you fill up a content plan in no time, all while helping you discover questions, topics, and keywords your audience cares about.
It “listens in” on search engine autocomplete results, like Google’s autocomplete feature, to find the questions people are asking. This tool lets you plug in a few relevant words about a topic to see an array of insightful things people are looking for related to your topic. Additionally, it also generate content ideas while offering keyword research data, such as how popular the term is and the cost per click for running ads using these keywords.
Likewise, AnswerThePublic serves as an initial step in your SEO strategy. It helps to demystify the process of keyword research and discovery. This tool generates visual keyword maps and lists of questions, prepositions, comparisons, and related searches based on a keyword.Indeed, it’s great for finding long-tail keywords and content ideas.
Keyword Surfer
Keyword Surfer is a free Chrome extension that allows you to search and display keyword data, including search volume, cost per click, estimated traffic, word count of competitors’ pages, and a list of keyword ideas with overlap scores and search volumes.
The tool is suitable for both experts and beginners and provides accurate and up-to-date data. It can also be used to create collections of keywords to monitor and export them as CSV files. Keyword surfer is available in over 70 different languages and is one of the most useful extensions for any digital marketer!
Thus, its a chrome extension that provides search volume data directly in Google search results. It’s useful for quick keyword analysis without leaving the search page.
Moz Keyword Explorer
Moz Keyword Explorer is a powerful keyword research tool offered by Moz. This helps users find, prioritize, and understand keywords to improve their SEO strategies. It is easy to navigate and use, even for those new to keyword research. Moz offers 10 free queries per month with its Keyword . Additionally, it offers unique metrics like the priority score, which combines several factors to help prioritize keywords.
This tool offers explorer tool, providing search volume, difficulty, and organic click-through rate (CTR) data. You can view important metrics for each keyword, including monthly search volume, difficulty score, organic click-through rate (CTR), and priority score as well.
Ahrefs Keywords Explorer (Free Version)
Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits. Most of the features inside Ahrefs are designed for marketing professionals. Ahrefs offers limited free access to its Keywords Explorer tool, which provides keyword suggestions, search volume, keyword difficulty, and more.
Ahrefs is mainly used to analyze a website’s link profile, keyword rankings, and SEO health. It helps you find popular questions that include your keyword, which can help in creating content that addresses common queries.
Ahrefs Free Keyword Generator can review the list of up to 100 keyword suggestions provided, along with their metrics. For this you have to enter your seed keyword and select the search engine (Google, YouTube, Bing, or Amazon).
Soovle:
Soovle is a search engine that combines results/keyword suggestion from multiple search engines including Google, Bing, Amazon, and YouTube . It’s great for brainstorming and finding niche keywords that saves your time and effort.
Whether you’re optimizing for SEO, content creation, or product listings, Soovle offers a customizable experience tailored to your needs. It lets you explore different keyword variations by clicking on suggestions. Besides, it witness the results update in real-time based on your selections. This dynamic feature allows for seamless exploration and refinement of your keyword strategy.
Soovle is completely free to use, making it accessible to creators of all backgrounds and budgets. It empowers you to unlock your creative potential and elevate your content strategy. With its intuitive interface, real-time updates, and comprehensive keyword suggestions, Soovle is the ultimate tool for anyone seeking to optimize their online presence.
Keyword Sheeter:
Keyword Sheeter is used to identify and analyze the most relevant keywords and phrases for a particular topic, niche, or industry. These tools provide insights into the search volume, competition, and potential traffic associated with specific keywords.
Similarly, it helps SEO professionals and content creators discover hidden gems, uncover long-tail keywords, and stay ahead in the competitive world of online search. It’s particularly useful for content brainstorming as it provides insights into trending topics and queries related to a given keyword.
This tool generates a large number of keyword ideas quickly by scraping Google’s autocomplete data. It’s useful for generating long lists of potential keywords. Keyword Sheeter is a valuable tool for anyone looking to improve their SEO. It simplifies the keyword research process, offers a plethora of keyword ideas, and helps you stay ahead. . By understanding the role of keywords in SEO and utilizing tools like Keyword Sheeter, you can boost your online visibility, attract audience, and drive organic traffic to your website.
Conclusion
Thus, keyword research is about listening to your audience and understanding their search queries in order to provide them with the answers they are looking for. It is inevitable for each website who wants to grow and become top notch in this competitive market. So before you do anything research for the keyword on what your targeted customers are searching for. Researching keywords isn’t easily accessible through google search . The thing you have to do is take help from keyword research tools. They help you read consumers mind, means you can analyze which term is most searched in the internet related to your business.
Here in this article we assist you find the free, best, popular and highly rated keyword tools. The mentioned tools are also available in pro along with free version. You can even choose premium for your additional requirements. Ashrefs, SEMrush, Jaaxy, SE Ranking g KWFinder, QuestionDB are some paid tools you can go for. Along with keyword research, on page optimization, off page optimization are also the crucial factors for website traffic and increased sales.