Life has been digitalized and every action is done online, right? Marketing via email is one of the cost-effective direct interaction methods in this digitalized world. One can advertise, promote and enlarge the enterprise and manifold consumers. This only happens when you have effective email marketing. Email marketing is easy to manage, gives you full control, and allows you to establish direct contact with your customers. Luckily, there are WordPress plugins that help in creating professional-looking emails and increase the number of subscriptions.
This article will try to figure out the best, free, popular platform that offers email marketing features to enlarge your business in brand and income. You can compare the best and select the right that focuses on your business goals. Before getting into the list you should know what email marketing plugins should provide. Then only you can decide which service provider is best.
What to look for in an email marketing plugin?
You should make a conscious decision while choosing the perfect and elegant email marketing service to grow your business effectively. Most importantly, your email service provider should enable you to create highly engaging email newsletters with an easy user interface.
Automated workflows, triggered sends, and scheduled emails are all parts of email marketing automation so you should choose a platform that inherits all these features. Mainly, it should secure your data and have robust precautions in place. Additionally, marketing software should allow you to send emails in bulk that are personalized and targeted without much work.
Likewise, it should ensure that your email campaigns do not end up in the spam folder. You should check good customer support to ask for help if necessary. Moreover, it should allow you to integrate with many of the other tools you use, especially CRM.
Choose a platform that is easy to use and manage and allows you to segment into groups. Last not the least, you should be able to track your email marketing campaigns’ performance, bounce backs, and CTR with data analytics.
Best Email Marketing Plugins/Software 2023
We have handpicked the best, widely popular, and most downloaded email marketing providers for your ease. we take the guesswork out and make it really easy to choose the right one for you and your goals. All are well-researched and highly recommended services by web professionals, designers, and developers. Let’s look at them in detail…
1. Optin Monster
OptinMonster is the leading and most powerful conversion optimization toolkit in the world. It was launched in 2013 to help grow their own email list but now 1,213,437+ websites are using OptinMonster to turn their traffic into subscribers, leads, and sales. Today, this plugin is being used by some of the largest brands in the world including McAfee, Experian, TripAdvisor, Pinterest, Harvard University, Pateron, and more.
Do you know? It offers a 100% No-Risk 14-Day Money Back Guarantee if you don’t see results within 14 days. The starting basic plan starts at $9 and $49(growth) is the highest plan. This empowers marketing agencies, bloggers, eCommerce websites, and all small businesses to create stunning opt-in campaigns in a matter of minutes. OptinMonster integrates with over 30 of the most popular email service providers. It has features like an opt-in form to convey the big benefit of your lead magnet, so your website visitors subscribe to your email newsletters in exchange for getting the lead magnet.
Indeed, OptinMonster is best to grow your email list, improve your website conversions, and reduce cart abandonment.
Features:
- Multiple Form Types; Popups, floating bars, fullscreen overlays, slide-ins
- A/B Testing: Test different headlines, content, and layouts
- Beautiful Lead Capture Forms; 97+ pre-made templates
- Advanced Traffic Redirection
- Page-level Targeting and Segmentation rules
- Analytics and Insights
- OnSite Retargeting and Personalization
2. Mailchimp
Mailchimp is a popular marketing automation platform and emails marketing provider. It was founded in 2001 to offer small business owners email marketing services to grow and power their success. In 2021, Mailchimp was acquired by Intuit so it is also known as Intuit Mailchimp. This platform access to powerful sales-driving marketing features allowing you to better engage and build relationships with your customers.
MailChimp has millions of customers in over 175 countries. Mailchimp offers a forever free plan which allows you to send 1,000 emails to up to 500 subscribers in 1 audience. This email service provider has over 300 integrations that help you customize the tool to your business. It comes with an easy drag-and-drop email builder, autoresponders, segmenting contacts into groups, and simple tracking for analytics. Create automated customer journey maps that deliver unique experiences and drive more sales. It is available both in free and pro versions.
Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications.
Features:
- Prebuild Email Templates
- A/B Testing
- Assisted/Dedicated Onboarding
- Enhanced Automated Customer Journey
- Reporting/Analytics and Statistics
- Campaign Management
3. HubSpot
HubSpot is the most well-known software in the CRM and email marketing space. It was founded by Brian Halligan and Dharmesh Shah in 2006. You can pick from one of many drag-and-drop email templates and craft a custom template suited to your brand. It allows you to personalize your emails for each subscriber based on things like device type, country, list membership, or any other custom information.
Similarly, it is enriched with an all-in-one marketing platform that includes email marketing, CRM, automation workflows, sales tools, a website builder, an operation hub, and much more. Those who are searching email marketing provider for free can get CRM and all of HubSpot’s free marketing, sales, service, and operations tools. The free version allows you to send 2,000 emails and store an unlimited number of subscribers. It lets you create custom signup and popup forms, build landing pages, and manage and track your online ads.
Features:
- Exit intent forms
- List segmentation
- Drag and drop email builder
- Calls to action
- Ads Software
- Marketing automation software
- Free Chatbot builder software
- Document Tracking and more
4. Brevo (formerly SendinBlue)
SendinBlue( Brevo) is a complete SMS and email marketing software for businesses. The company was established in 2010 by Kapil Sharma and Armand Thiberge. The software house in Paris has more than 184 million employees with total earnings amounting to $37.66 million in 2018. It is a flexible, easily customizable, and user-friendly platform. The software also supports SMS, CRM, automated workflows, advanced reporting, and much more.
It offers a completely free email marketing plan with unlimited contacts and allows you to send up to 300 emails per day. However, all your emails will have their branding. Furthermore, it provides a separate SMTP bulk email marketing service that you can use to power automated or transactional emails from your WordPress site. Its form tool helps to collect new leads, then segment them into specific lists and enter them into email nurturing campaigns.
Features:
- Email builder and campaign manager
- SMS campaigns
- Transactional email management
- Send time optimization
- Marketing automation
- Customer relationship management
- Transactional SMTP
- Page tracking
5. Constant Contact
Constant Contact is the first AI marketing content generator for small businesses and nonprofits that drafts both emails and SMS messages. This software was founded as Roving Software in 1995 by Randy Parker but took its present name in 2004. As of 2021, it had been acquired by Clearlake Investments.
A constant Contact is an effective tool that helps streamline, automate, and analyze the results of email campaigns. Additionally, it lets you execute specific types of campaigns such as coupon offers, donation collections, or surveys.
This is not available for free but you can have a 60-day free trial. It has 3 plans starting at $ 12 per month, standard $35, and premium $80 per month. Features vary according to plans. Each plan accesses you to unlimited emails, easy tracking and reporting, built-in social media sharing tools, a free image library, list segmentation, and Facebook ads integration.
Features:
- Pre-built automation templates
- Social Media Marketing
- Event Marketing
- A/B testing
- Mobile apps
- Reporting
- Marketing automation
- SMS Marketing
6. Newsletter
The newsletter is a real newsletter and email marketing system for your website. It is trusted by more than 400,000 users all over the world. This platform provides all the technical tools needed to achieve GDPR compliance. Easy forms creation tool lets you place subscription forms pretty much anywhere on your WordPress-powered website. Besides, automate daily, weekly, or monthly newsletters to let subscribers know about offers, the latest blog posts, and new content.
It has a super intuitive drag and interface that helps marketers easily set up campaigns and are able to choose blocks, add images, gifs, blog posts, WooCommerce products, add YouTube videos, headers, footers, and even HTML snippets.
Its basic plan is free where you can collect subscribers and send beautiful campaigns for free. Choose premium at $ 69 for the blogger plan and $269 for the agency plan to automate actions, get detailed reports, and much more.
Features:
- Multilanguage ready
- Easy-to-use Drag and drop composer
- Subscription spam check
- Unlimited subscribers with statistics
- Tunable delivery speed
- Integrated with delivery service and form builder
- Compatible with every SMTP plugin
7. Omnisend
Omnisend is powerful SMS & email marketing service for eCommerce businesses who are looking for an omnichannel marketing automation solution. It was established in 2014 as an email marketing platform called Soundest. Later it got expanded from an email service provider to an omnichannel marketing automation platform.
With it, you can add email, SMS, push notifications, Facebook Messenger, WhatsApp, and more. It has powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notifications. Moreover, it is seamlessly integrated with all the popular website builders, business tools, and eCommerce platforms. Its pre-built eCommerce marketing automation workflows increase revenue and help grow business.
It is available both for free and pro version. You can send 500 emails, up to 60 messages, and 500 web push-ups in the free version. The standard plan is available for $16 and a pro at $59 per month with advanced and additional functions.
Features:
- Email templates
- Drag and drop email builder
- Popups and forms
- Pre-build eCommerce workflow
- Segmentation
- Campaign & Automation Reports
- Multi-store accounts
- 80+ integration
8. Mail poet
MailPoet is the newsletter and email marketing plugin in WordPress. It was founded in France in 2011. More than 8,000 customers trust MailPoet to power email for 500,000 WordPress websites. You can use MailPoet to create, send, manage, and grow your email marketing campaigns.
It provides Pre-built and customizable email and subscription form templates. This platform enables you to add, manage and create a newsletter subscription form for your websites from your WordPress dashboard. Similarly, it has behavior and interest-based subscriber segmentation options. You can even increase brand recognition by customizing your WooCommerce transactional emails.
There’s also a free plan that supports up to 1,000 subscribers and 5,000 emails per month. Alternatively, you can pick up the business plan at $10 and the agency plan at $30 which allows you to immediately focus on growing your business with ready-made marketing tools, reliable email delivery, and managed sender reputation.
Features:
- 50 + pre-design email templates
- WordPress sign-up forms
- SMTP for WordPress
- Segmentation
- Automatically remove an inactive subscriber
- Abandoned cart emails
9. AWeber
AWeber is among the most popular email newsletter services around. It was founded in 1998; and, according to the company’s founder Tom Kulzer, over 120,000 individuals and businesses have used the platform for their email marketing.
You get access to ready to use html email templates, list management, autoresponders, a/b testing, and email tracking with detailed insights. In addition, it has AMP emails, automatic RSS-to-email for bloggers, and tag-based subscriber segmentation.
It is a freemium plugin and a free plan lets you use a slightly cut-down version of AWeber with a list of up to 500 subscribers. Their premium pricing starts from $12. 50/per month and the unlimited plan is $899 per month.
Features:
- Email templates
- A/B split test
- Sign-up forms and landing pages
- Email tracking with detailed insights.
- Royalty-free stock photos
- Deliver targeted emails based on subscriber activity and interests
Hustle
The hustle plugin is a significantly popular popup plugin in WordPress. It assists you with targeted marketing popups helping in converting site traffic and achieving the ultimate goal. This software is user-friendly, easy to use, and requires no technical knowledge to run. It excels in email marketing, lead generation, opt ins, popups, and even social sharing options and yet offers powerful templates to choose from.
Hustle integrates with all the popular email services, and free form builders, and also supports Gutenberg block editor. It is a freemium plugin and its pro version is available at just $7.50 per month.
Features:
- Integrate with 2000+ third-party apps
- 30 day money-back
- 15+ designer email templates
- Track conversions, conversion rate, and more
- Track and manage subscribers
- Smart triggers for popups and slide-ins
- Smart exit intend
- Bypass ad blockers
Conclusion
Wanting brand promotion and earning profit? Do you think it is possible without online marketing? No, Obviously not! Email marketing is one of the effective, and easy ways to become number one in the market. To assist you with this, we tried our best to handpick the trustworthy, popular, and people’s favorite email marketing providers.
Analyze and compare the services, functionalities, and features of the above-mentioned platforms. Then select the best that inherent the unique and awesome features you are searching for. Apart from this, Drip, Getresponse, Convert Kit, Moosend, Zoho Campaigns, and Mailer Lite are also some of the other renowned email marketing providers.
The Choice is Yours!